Google Maps Promoted Pins Will Now Appear With Square-Shaped Pin and they are FREE till September 2020

Google announced a bunch of new things around Smart campaigns, it’s now available in all 150 countries supported by Google Ads. New features include the ability to sign up from any device, stand out on Google Maps, see your results right on Google Search, and control when your ads show.

• Sign up directly through the mobile app: Now, you can sign up for Smart campaigns and run ads directly from the Google Ads mobile app. We’ve made the process faster and easier, so you can start advertising right away. In-app signup is currently available in the U.S., Canada, Australia, the United Kingdom, Italy, France, Spain, the Netherlands, and Japan, with more countries to follow. Download the Google Ads app for Android or iOS.
• Stand out on Google Maps, for free: Promoted pins on Google Maps help your business stand out during these moments by displaying a prominent, square-shaped Google Maps pin. This pin can help you highlight specific services such as pickup, delivery, and other unique offerings. As people begin to visit businesses in person again, we want to send more customers your way. Through September 2020, you won’t be charged for any clicks, calls or sales from Promoted pins. We’ve started rolling out Promoted pins to Smart campaign advertisers with a Google My Business profile, and it will be fully available in the coming weeks.
• See how your ads perform directly on Google.com To make it easier for you to check your ad’s status, we’ve made our reporting features more accessible. With a quick search, you can instantly see the status of your Smart campaigns, how they’re performing, and how your ads look to potential customers. First, sign into the Google account you use for Google Ads. Then search for “My Ads” or “Google Ads” on Google.com. This feature will be available to all Smart campaign advertisers in the coming weeks.
• Control when your ads show We’ve heard small businesses want more control over keywords that help them reach potential customers on Google Search. With keyword themes (formerly “products and services”), you tell us what your business offers and we’ll show your ad to potential customers searching for related phrases. This means your ads reach more of the right people and you can save time in the process. You also have the option to modify or remove keyword themes, so you’re always in control. Keyword themes will be fully available to everyone using Smart campaigns in the coming weeks.