Google Launches New Advertising Options For App Developers

Google Ads have announced a bunch of new changes recently here are some of the highlights:

• Starting in June, they are expanding the reach of App campaigns on Android to users in the desktop versions of Google.com and the Google Display Network. No additional action is required if you are already running App campaigns on Android today. Desktop traffic and performance for your app ads will automatically show under “Computers” in your campaign reports.
• Make changes to events directly in the Google Analytics interface. Previously, both coding and an app update were required if you wanted to create a custom in-app event, like logging a “purchase” when users reach your confirmation screen. We’re now introducing event creation and modification directly from the Analytics interface so you can configure the right in-app events based on your marketing objectives — without requiring any code updates.
• Easier Deeplinking :  They have announced a deep link validator and impact calculator at Google I/O. Marketers can use these tools in Google Ads to see which types of deep links they have, how to fix ones that aren’t working and estimate the ROI opportunity of implementing deep links. For a deep dive into each tool, visit our Google I/O technical session.