Saijo George

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friday26 Jun 2020

Google Launches Authorized Buyers Real-Time Bidding API

https://ads-developers.googleblog.com

Google just announced the release of Authorized Buyers’ Real-Time Bidding API. The Real-Time Bidding API currently includes resources for managing creatives and user lists, and will be expanded in Q3 to include resources for managing pretargeting.

They also announced that all versions of the Ad Exchange Buyer API are now deprecated, and will sunset by the end of Q1, 2021.

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