Saijo George

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thursday18 Nov 2021

Google is Renaming YouTube Video Discovery Ads to In-feed Video Ads

https://support.google.com

Google is updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’.  YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience. The ads can appear in the YouTube Home feed, Watch feed, and Search feed. This change will not affect campaign features or functionality, and there’s no action required for existing campaigns.

You’ll start to see the new name in Google Ads over the next weeks. We hope this more direct name will help advertisers select the right ad type for their business goals.

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