Saijo George

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monday25 Jan 2021

Google Is Launching New Real-Time Bidding Experiments

https://ads-developers.googleblog.com

Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals–these are features intended to improve user privacy protections and provide mechanisms for testing Chrome Privacy Sandbox proposals. There are 3 new experiments you can choose.

  • Experiment #1: TURTLEDOVE simulation
  • Experiment #2: Federated Learning of Cohorts (FLoC)
  • Experiment #3: Exchange-enforced frequency capping
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