Google Is Launching New Real-Time Bidding Experiments
https://ads-developers.googleblog.comGoogle is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals–these are features intended to improve user privacy protections and provide mechanisms for testing Chrome Privacy Sandbox proposals. There are 3 new experiments you can choose.
- Experiment #1: TURTLEDOVE simulation
- Experiment #2: Federated Learning of Cohorts (FLoC)
- Experiment #3: Exchange-enforced frequency capping