Google Is Launching Audience Explorer That Enable Publishers To Ingest, Build, Activate And Now Analyze First-party Audience Segments

In the coming weeks Google will be launching Audience Explorer for partners using Google Ad Manager’s Audience Solutions — a suite of premium features that enable publishers to ingest, build, activate and now analyze first-party audience segments within the platform.

Audience Explorer was built to help publishers better understand and activate their first-party audience data. Without needing advanced tools or technical capabilities, publishers will be able to analyze their audience segments, develop enhanced narratives about their data and optimize their monetization strategies for both reservation and Programmatic Direct deals.