Google Is Bringing New Consent Management Features Directly In Adsense Auto Ads

To help you gather and manage user consent for GDPR and opt-out requests for CCPA, Google has launched new consent management features directly in AdSense Auto ads.

AdSense’s consent management solution is integrated with the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) v2.1, which standardizes the process and offers common language for gathering consent under the GDPR and ePrivacy Directive. When an EEA or U.K. user visits your site from those regions, your GDPR consent message will display to give them options to manage their data, and their choices will be automatically respected by AdSense and communicated to your advertising partners.

The consent management solutions in AdSense are simple for publishers to use. As they’re already integrated into AdSense Auto ads, simply edit your site’s Auto ads settings, click “More features” and then turn on your consent messages.