Google Introduces Changes To Commissions Per Stay For Hotel Ads
https://support.google.comLast year Google introduced commissions (per stay), which eliminates the risk associated with cancellations. Travel advertisers only pay per consumed stay.
Now, they are introducing new changes to commission (per stay):
- They are now providing a per-booking report in Google Ads, where you review the bookings and tell them which were canceled, and which were stayed. With improved reporting, you can now also easily see your post-cancellation performance metrics.
- Later in the year, they will also be introducing bid adjustment support for commission (per stay) campaigns, so that you can adjust your commission rates by dimensions like check-in day of week or stay date to account for your room inventory.
- Lastly, they will be enabling credit card billing and additional currency support, so that you can pay for your completed guest stays however it best suits your business.