Saijo George

Curated by Saijo George

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thursday16 Jul 2020

Google Introduces a Bunch of New Features to Responsive Display Ads

Google is adding a bunch of new features to Responsive Display Ads.

  • They are rolling out three new responsive display ad layouts that use automated image enhancements including smart image cropping and text overlays.  These layouts are designed to help you improve performance and deliver even more engaging ads.
  • Google can automatically create video ads for you by using your existing image and text assets. You can decide whether to use auto-generated video with a simple checkbox while creating or editing ads.
  • Many retailers use feeds to showcase their products within responsive display ads. Today, they are updating the look and feel of dynamic display ads for retail advertisers, helping you drive online sales with new and existing customers.
  • They are also introducing a new single-image layout to highlight individual products.
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Rama Gudipudi Head of Audience Growth The Australian