Google Extends Customer Match to the Display Network

Google’s Customer Match allows advertisers to target their ads to users based on their contact information, such as their email, phone number, or address. Using Customer Match, advertisers can create lists of their prospective leads or current customers in their Google Ads campaigns to bring them back to their site and convert them more effectively.

With the release of Customer Match, advertisers could take their remarketing campaigns to new heights by allowing ads to be targeted to specific lists of users based on their email addresses, rather than just their recent visit to your site. The revolutionary new targeting was first introduced to search, video, and Gmail campaigns and was later expanded to shopping campaigns in 2016. An now you can use Customer Match on the Google Display Network. GDN advertisers can now use existing Customer Match audiences or create new audiences to target their ads across all of search, display, discovery, Gmail, and YouTube!