Google Announces Adaptive Banners, App Open Ads and Rewarded Interstitial Beta for Everyone

Google announced App Open Ads at this year’s Think Games event. They are reporting that Publishers who have implemented the latest version of app open ads have seen up to twice as much revenue. We’re excited to share that app open ads are now in open beta. To learn more and get started with app open ads, start here or reach out to your account manager.  The ad format allows advertisers to show ads when a user opens or switches back to the app, that wont be annoying /s

Rewarded interstitial is a new format that helps deliver more impressions with an engaging ad experience. It allows publishers to engage users who do not opt-in to traditional rewarded ads by offering meaningful in-app rewards for watching full-page interstitial ads. Rewarded interstitial was in closed beta when we first announced it at Think Games and is now available in open beta. To learn more and get started with this ad format, start here or reach out to your account manager.

Adaptive banners offer an easy and effective way for app publishers to enhance the performance of banner ads. With the ability to return the optimal ad size tailored for each user’s device, adaptive banners can help publishers maximize the performance of banner ads with minimal coding. To learn more and get started with adaptive banner ads, start here or reach out to your account manager.