Google Analytics 4 Can Now Report on AdMob Mediated Revenue

AdMob mediated revenue will now be incorporated into ad revenue metrics throughout Google Analytics 4 when you enable data flow between the two products. The data will appear in reports as Ad Revenue, and in the coming weeks will be factored into user LTV (e.g., for use in the Audience builder) and made available in BigQuery exports to provide a more holistic picture of your in-app monetization.