Google Ads Will Now Tell You How Much Of Your List Is Usable In Real-Time
https://support.google.comGoogle Ads is bringing some updates to Customer Match Lists.
See how much of your list is usable in real-time: When you upload your customer list you’ll get a match rate—this is the percentage of your customer list that is usable with Customer Match. Previously, you had to wait to see what your match rate would be.
Keep your lists up to date with Recommendations: Consistently updating your lists is key when using Customer Match. When they become stale, it limits the amount of information available to find your audience. Google will now surface a suggestion on the Recommendations page automatically.