Google Ads Under Review Status Now Won’t Trigger Ads

Google updated its Google Ads policy saying that keywords won’t be able to trigger ads until they’ve been reviewed. This is effective immediately and will be fully ramped up and enforced within a two months period.

Keywords with the “under review” status won’t be able to trigger ads until it’s been reviewed. Ad reviews can take up to one business day, so make sure to plan properly with your Google Ads campaigns.