Google Ads Share Tags & Remarketing Lists Across Accounts Starts to Appear for Some Users

Google Ads manager accounts can start sharing tags and remarketing lists that they’ve created with some or all of its Google Ads accounts or sub-manager accounts. Google announced this back in Feb 2020 and now it appears some users are getting this in their accounts. Key points to remember

• Remarketing lists owned by a manager account, or shared with a manager account, will be shared and accessible for all client accounts that are set to ‘This manager’ under the same ‘Remarketing account’.
• Only the owner of a shared list can edit it.
• Any changes made to a shared list will be applied across accounts.
• The sharing of Video remarketing lists, DoubleClick (DFA) lists or licensed lists is currently not supported.
• To share Google Analytics lists, Google considers the Google Ads account to which the list was linked during setup. You can see the status of Google Analytics in the “Audience sources” tab of Audience Manager.
• List sharing happens automatically for dynamic remarketing dynamic attributes (custom parameters).
• List owners can see which accounts have access to their lists by going to “Audiences” in “Shared library”.