Google Ads Report Editor Will Have a New Auction Insights for Retail Categories

Within the next month, you can expect auction insights, like impression and outranking share, to show how you’re performing in specific product categories compared to others. This can be found in the Google Ads Report Editor for your Search and Shopping campaigns.

In Merchant Center, you’ll also be able to use the new Report Editor and see additional metrics, like impressions and click-through rate, across your free listings and ads. Using these tools, retailers can soon get the full picture for their performance so they can adapt and adjust to holiday traffic changes.