Saijo George

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monday19 Jul 2021

Google Ads Optimized Targeting Gradually Rolling Out

https://searchengineland.com

If you’re seeing the new “Signal” indicator pop up in your Google Ads account, you’re not alone. First noticed by PPC professional Brett Bodofsky, the new “Signal” label under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads managers.

Optimized targeting is enabled for all campaigns automatically. To disable it, you’ll have to change your ad group settings. Find your campaign and select it, then select the ad group where you want to adjust targeting. Find Settings in the page menu on the left, and expand the Optimized Targeting section. Click the checkbox to turn it on or off.

“Optimized targeting looks for additional conversions by targeting people most likely to convert (based on real-time campaign conversion data, like what people who convert recently searched for). With optimized targeting, your manually-selected audience segments influence the model by providing an informed starting point,” according to the Google Ads support article.

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