Google Ads Now Have Data Exclusions for Search, Shopping and Display Campaigns Smart Bidding
https://support.google.comTo make it easy for you to prevent these technical issues from impacting Smart Bidding, we’re introducing data exclusions for Search, Shopping and Display campaigns. This new tool can help you ensure that Smart Bidding uses accurate data to set the right bids.
For example, let’s say that your website conversion tracking breaks and underreports conversions for 3 days. With data exclusions, you can now exclude that date range from being used by Smart Bidding.