Google Ads Launches Call Recording Feature for US-based Numbers
https://www.clixmarketing.comGoogle Ads has launched a new feature allowing advertisers to record phone calls that occur from call ads or extensions. While Google has offered call tracking for years, this step provides a way to vet out conversion quality beyond just looking at total calls and call length.
Here are two limitations to be aware of:
- Google will only save recordings for 30 days. Organizations that want to look back further on recordings will still find value in a paid call tracking solution.
- Call recording includes US-based numbers only (based on Googleโs info so far).
For legal purposes, callers will hear a message letting them know that the call is being recorded.
For more info, see the following support articles from Google Ads: