Saijo George

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tuesday4 Aug 2020

Google Ads Launches Call Recording Feature for US-based Numbers

https://www.clixmarketing.com

Google Ads has launched a new feature allowing advertisers to record phone calls that occur from call ads or extensions. While Google has offered call tracking for years, this step provides a way to vet out conversion quality beyond just looking at total calls and call length.

Here are two limitations to be aware of:

  • Google will only save recordings for 30 days. Organizations that want to look back further on recordings will still find value in a paid call tracking solution.
  • Call recording includes US-based numbers only (based on Googleโ€™s info so far).

For legal purposes, callers will hear a message letting them know that the call is being recorded.

For more info, see the following support articles from Google Ads:

Paid Media


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