Google Ads Launches an Offline Conversion Import (OCI) Tool

If you’re a business that sources potential leads online before closing a final sale, ensuring high lead quality is key to getting the most out of each interaction with your prospective customers. Importing your offline conversions makes this easy—you can measure what happens in the offline world after your ad results in a click or call to your business, and then use that data to find similar high-quality leads. To help you with this conversion import process, Google has launched the OCI helper tool to support you with detailed steps and project management guidance.

To get started, simply answer a few questions to confirm your account’s compatibility, tracking solutions, lead-to-sales journey, and the team who will help you with implementation.