Google Ads Is Reducing the Amount of Data in Search Term Reports

Search terms report tells you how your ads performed when triggered by actual searches within the search network. It looks like with a new change Google is limiting the data they share with advertisers.

According to their documentation now you’ll only see search terms that were used by people at least eight hours ago and have either received clicks in the past 30 days or were searched for by a significant number of people.

Update 03/09/2020:

Wonder how much visibility into search terms we lost? We went from 98% visibility down to 78%….overnight.

This is tens of thousands of queries we would have mined for inefficient spend that we now do not have access to.

Who pays for that? Advertisers.

— Wil Reynolds (@wilreynolds) September 2, 2020