Google Ads Introduces A New Certification For Health Insurance Advertisers In The U.S.
https://blog.googleGoogle just announced their plans for a new certification program for health insurance advertisers in the United States.
With this certification, we will only allow ads from government exchanges, first-party providers and licensed third-party brokers. In order to run ads, advertisers will need to provide documentation showing they are permitted under state law to sell health insurance. This includes plans for individual health insurance coverage, short-term coverage and Medicare, among others.
Additionally, for private-sector providers promoting Affordable Care Act-compliant health plans, they will also require proof they are registered with the U.S. government to do so.
Advertisers can begin to apply for certification on May 3, 2021. If they do not complete certification by June 2, 2021, they will no longer be able to serve their ads. For more information on the certification program and Google Ads policies visit our Advertiser Help Center.
