Google Ads Experts Finds Google’s Auto-Applied Changes to Be Horrible

We did cover that Google is planning to roll out the auto apply recommendation feature and now some users are noticing that it’s not all that great.

Michelle Morgan goes on to share a list of keywords Google added to an account and says that those keywords have nothing to do with what the advertiser is selling, he is so confident no one can guess what that company is selling and is offering $100 via PayPal for the 1st two people who can guess the industry correctly.

If you should decide to use these auto applied changes, I’d highly suggest you regularly review the change history in your account to see what optimizations have been made on your behalf.