Saijo George

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tuesday5 May 2020

Google Ads Beta Tests New Customer Acquisition Conversion Goal in Smart Shopping Campaigns

https://www.linkedin.com

It feels like Google might be beta testing a “new conversion goal” that purely focuses on new customer acquisition only (540 day lookback window).

New Conversion goal in smart shopping campaigns (SSC) is called ‘New customer acquisition’ (NCA). NCA allows any customer with Smart Shopping campaigns to optimize towards new customers in addition to online sales. All the advertiser needs to do is check the new customer conversion goal and set a new customer value. You can even upload a customer list to help define what your definition of a new customer is to help with matching and bidding.

Paid Media


tldrMarketing has really impressed me with the useful information being shared and also the use of emerging technology - web stories. It was already becoming a great source of information for me, and sharing news in new engaging ways has made it my first web stop for SEO news.

Google Ads Beta Tests New Customer Acquisition Conversion Goal in Smart Shopping Campaigns 1 - Paid Media News

Jess Joyce Search Consultant

Prosperity Media SEO Consultant

Full Time Sydney

Company : Prosperity Media

Prosperity Media is a well known SEO Agency based in Sydney. The thing about our company is we are not trying to do everything. We specialise in SEO and mid to large…