Google Ads Beta Tests New Customer Acquisition Conversion Goal in Smart Shopping Campaignshttps://www.linkedin.com
It feels like Google might be beta testing a “new conversion goal” that purely focuses on new customer acquisition only (540 day lookback window).
New Conversion goal in smart shopping campaigns (SSC) is called ‘New customer acquisition’ (NCA). NCA allows any customer with Smart Shopping campaigns to optimize towards new customers in addition to online sales. All the advertiser needs to do is check the new customer conversion goal and set a new customer value. You can even upload a customer list to help define what your definition of a new customer is to help with matching and bidding.