Google Ads Attribution Reports Now Include YouTube and Display Ads
https://support.google.comAttribution in Google Ads helps you understand the paths people take to complete a conversion. It awards credit for conversions to different ads, clicks, and other factors along the way, so you can focus your investments on the media having the biggest impact on results. To give you an even more holistic view of your Google media, they have now added Display ads to attribution reports, alongside Search (including Shopping) and YouTube ads.
Eligible advertisers will be able to opt-in within the Measurement > Attribution section of Google Ads. Once you’ve opted in, you’ll see both YouTube and Display ads in all attribution reports alongside Search ads (including Shopping).
