Saijo George

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wednesday5 May 2021

Google Ads APIs Announces Feed-based Extension Sunset Schedule

https://ads-developers.googleblog.com

Google Ads has recently introduced Asset-based extensions. This new paradigm reduces the complexity of managing extensions when compared to the existing Feed-based extensions.  Asset-based extensions will replace the current Feed-based extensions. All existing Feed-based extensions will automatically migrate in two batches. Other services that use Feeds, such as Location extensions, Dynamic Ads, and Page Feeds, will be discussed in future announcements.

After the automatic migration dates, you will no longer be able to create or mutate Feed-based extensions in the AdWords API or the Google Ads API. Feed-based extensions will no longer generate new data. You will still be able to issue Feed-related report queries until August 2022; thereafter all Feed-based extension data will be removed and report queries will return errors.

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