Saijo George

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friday14 May 2021

Google Ads Announces Privacy-focused Changes For Analytics, Tag Manager and Enhanced Conversions

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, consent mode for Tag Manager, and enhanced conversions with first-party data.

In today’s announcement, Google said they are extending their advanced machine learning to behavioral analytics reporting in GA.

Consent mode helps advertisers in Europe and the UK adjust how Google tags users based on their individual consent status. If a user does not consent to the use of cookies, Consent Mode uses conversion modeling to help marketers measure the customer decision journey instead.

When cookies aren’t available, first-party and consented data can help fill in the measurement gaps.

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We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.