From 4th March 2020 You Can Show Your Product Shopping Ads on Gmail, YouTube and Google Discover

Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed — starting the week of March 4 when those campaigns are opted into the Display Network, Google announced Thursday.

Google had already extended Showcase Shopping ads to Discover and YouTube last year. Until now, Smart Shopping campaigns were the only way to get Shopping ads on Gmail.

How to enable. In the web UI, you’ll already see the option to include YouTube, Gmail and Discover from the Networks section in your Shopping campaign settings. Opting into Search Network opens Shopping campaigns up to show in Image search.

If you’re using the Google Ads API or AdWords API, set your Shopping campaign Network Setting targetContentNetwork totrue.