From 1 April 2020 Google Ad Manager API’s ReportService Will Start Returning Net Revenue Instead of Gross Revenue

On April 1st, 2020 existing metrics in the Ad Manager API’s ReportService will start returning net revenue instead of gross revenue for Programmatic Guaranteed and Preferred Deals. This change will impact all API versions and reports run in the Ad Manager UI. For more information, see the Ad Manager release notes for March 9th.

To help this transition, new metrics have been added in v202002 to allow you to report on gross revenue in order to facilitate historical comparisons. These metrics are temporary and will be removed in future API versions.

If you use any of the below metrics and your application processes Programmatic Guaranteed and Preferred Deals values as gross revenue, you are impacted by this change:

• AD_SERVER_ALL_REVENUE
• AD_SERVER_CPD_REVENUE
• AD_SERVER_CPM_AND_CPC_REVENUE
• TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE
• TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE
• TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM

If your application does not process Programmatic Guaranteed and Preferred Deals revenue data, no action is required.