Saijo George

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friday29 Oct 2021

Data Safety Section Coming To Google Play From February 2022

https://support.google.com

Google announced earlier this year that Google Play will be rolling out a new Data safety section in the Play Store. Starting in February 2022, app users will be able to review a summary in the Play Store app listing page for the data apps collect and share, and why. This includes data used by the app’s third-party libraries or SDKs, and may also include whether your app:

  • Follows certain security practices, like data encryption
  • Provides a mechanism for users to request deletion of their data
  • Is committed to following Google Play’s Families policy (feature to come in the Console)
  • Has been reviewed for conformance with an independent global security standard (optional feature to come in the Console, you can express interest here)

Users can tap into the new Data safety section to view more details, such as:

  • What types of data your app collects and shares, such as location, contacts, personal information (e.g. name, email address), financial information and more
  • How your app uses this data (e.g to support app functionality, personalization, communication with users)
  • Whether data collection is optional or required in order to use your app

As part of launching the new Play Store Data safety section, Play will require all apps distributed via the Play Store to provide data security and privacy information through the Google Play Console. This applies to all apps published on Google Play, including Google’s own apps. You can already begin entering relevant information for your app for review as early as today by going to the new Data safety form under App Content in Play Console. To give you plenty of time to adapt, you will have until early next year to get your Data safety section approved. If your app’s information is not approved by February 2022, the Data safety section in your app listing will display “No information available,” and by April 2022, new app submissions and app updates will be rejected in Play Console if there remain unresolved issues with the app developer’s form. After April 2022, non-compliant apps may face additional enforcement actions.

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