Saijo George

Curated by Saijo George

Read more

monday3 Feb 2020

Coca-Cola Running Various Voice Assistant Marketing Ads in USA and Australia

https://voicebot.ai

Voice search was never a great promotional channel but looks like that will change with time, Coca-Cola has been testing out a few different pieces of Voice Assistant promotional campaigns. In the US they have a new ad, titled “Show Up,” has Martin Scorsese texting Jonah Hill from a costume party asking when he will be there. Hill, still at home, goes to a bodega, drinks a can of Coca-Cola Energy, and is now raring to go. The promotional deal between Amazon and Coca-Cola is part of the soda company’s launch of the new energy drink starting with a Super Bowl commercial.

They also have one for personalized Coke bottles going on in Australia right now. Australians can ask Alexa for a personalized bottle of Coca-Cola as part of a promotion for the soda company’s current ad campaign. “Alexa, Share a Coke” will initiate the eventual delivery of a free bottle of Coke with the requested name on the label.

Marketing coupons using voice assistants are starting to become more popular. British startup Send Me a Sample partners with brands to do just that in the United Kingdom, including for DKNY perfume, Bacardi, and Coca Cola’s own Diet Coke Exotic Mango. Voice assistants are becoming just another channel, like social media, to boost awareness and interest in a product.

Paid Media


I love tl;dr Marketing because I can get all the latest SEO news and trends in one spot without having to read lengthy articles. I really look forward to the daily emails to see what's new in our industry!

LinkedIn Previews New Post Analytics, as Well as a New Reaction Emoji 1 - Social Media News

Ryan Mews SEO Manager Merkle