Coca-Cola Running Various Voice Assistant Marketing Ads in USA and Australia
https://voicebot.aiVoice search was never a great promotional channel but looks like that will change with time, Coca-Cola has been testing out a few different pieces of Voice Assistant promotional campaigns. In the US they have a new ad, titled “Show Up,” has Martin Scorsese texting Jonah Hill from a costume party asking when he will be there. Hill, still at home, goes to a bodega, drinks a can of Coca-Cola Energy, and is now raring to go. The promotional deal between Amazon and Coca-Cola is part of the soda company’s launch of the new energy drink starting with a Super Bowl commercial.
They also have one for personalized Coke bottles going on in Australia right now. Australians can ask Alexa for a personalized bottle of Coca-Cola as part of a promotion for the soda company’s current ad campaign. “Alexa, Share a Coke” will initiate the eventual delivery of a free bottle of Coke with the requested name on the label.
Marketing coupons using voice assistants are starting to become more popular. British startup Send Me a Sample partners with brands to do just that in the United Kingdom, including for DKNY perfume, Bacardi, and Coca Cola’s own Diet Coke Exotic Mango. Voice assistants are becoming just another channel, like social media, to boost awareness and interest in a product.