Saijo George

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friday15 May 2020

Chrome Will Start Blocking Resource-Heavy Ads in August

https://venturebeat.com

Google today announced that Chrome will start blocking resource-heavy ads. There are three possible thresholds an ad can hit to be blocked:

  • 4MB of network data,
  • 15 seconds of CPU usage in any 30-second period, or
  • 60 seconds of total CPU usage.

The thresholds (4MB of network data, 15 seconds of CPU usage in any 30-second period, 60 seconds of total CPU usage) represent just 0.3% of ads, but they account for 26% of network data used by ads and 28% of all ad CPU usage.

When an ad reaches one of the thresholds, the ad’s frame will navigate to an error page that simply says “Ad removed.” Google will be experimenting with this change over the next several months and will roll it out on Chrome stable near the end of August.

Paid Media


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