Bunch of Changes Coming to Google Showcase Shopping Ad in August 2020

Google is sending out emails to Showcase Shopping Ad advertisers.  Starting in August 2020 you’ll see changes to your Showcase Shopping ad groups:

• Products will appear in a carousel grouped by retailer, allowing shoppers to easily explore options from multiple brands in a browsable format. Consumers will now be able to see even more details about each item shown. like product names, prices and customer ratings.
• Impressions will be counted for each offer featured in the carousel, which may result in an increase in total impressions for your Showcase ads.
• All clicks on your ads from Google Search results pages will go directly to your website. As a result, you will no longer be charged for time-based engagements. Instead, each click will be charged as an engagement.
• Header image assets will no longer appear with your ads, and you will no longer be able to add or edit these assets.