Bing Adds New Product Group Capabilities for Shopping Campaigns

Bing has just announced some new Shopping Campaign functionalities — improved Product Groups within the campaign user interface and Product Group management using Microsoft Advertising Scripts. These improvements will save you time when managing your Shopping Campaigns, give you enhanced visibility into account performance when making Product Group changes, and make it easy to automate bid changes.

New feature includes:

• New list view: with the ability to filter, sort and pivot Product Groups. This view also has the ability to view your Product Groups across an entire account, campaign, or ad group. With the traditional “hierarchy view,” you can only view Product Groups within a specific ad group.
• Make bulk changes faster: Now with the ability to quickly filter your Product Groups based on bids, it’s easy to make bulk changes across an account, campaign, or ad group. They have also added the ability to make percentage-based updates to Product Groups. You can easily edit bids by an increasing or decreasing percentage and include a maximum bid threshold.
• Informing Product Group subdivision : now you can decide how you want to slice and dice your product inventory, view reporting, track business objectives, and ultimately inform your bidding decisions. To aid in this process, they have integrated performance data into Product Group subdivisions. Seeing how certain categories are currently performing can be immensely helpful in deciding how to setup your groups.
• Product Group management now available with Scripts: Scripts give you the ability to automate Shopping Campaign bid changes.