Big 5 Own More Than Half Of Global Ad Market
https://www.axios.comFive of the world’s largest tech companies owned more than half (53%) of all global ad revenues last year, up from 46% last year.
Ten years ago, the top five advertisers were mostly U.S. media companies: Google, Viacom and CBS, News Corp and Fox, Comcast and Disney. At the time, they only took up 20% of the global ad market, per the report.
