Bid Simulator Support Is Now Available for Target ROAS Bid Strategy and the New Budget Simulator
https://support.google.comGoogle Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy and the new budget simulator. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA.
The Target ROAS bid simulator shows the relationship between a ROAS target and your key metrics. For example, let’s say you’re interested in seeing how a higher target would impact your performance. Using data from the auctions you participated in over the last 7 days, this tool will show you what would have happened assuming everything else (e.g., your ads, landing pages, competitor ads, competitor bids etc.) stayed the same.
