Saijo George

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wednesday4 May 2022

Auto-generated Remarketing And Other Updates Coming To Microsoft Advertising

https://about.ads.microsoft.com

If you’re looking for a fast, easy way to get started with remarketing, or you’re already using it and want to optimize performance, we’re releasing auto-generated remarketing listsOpens in new window this week.

A bunch of updates related to Dynamic Search Ads (DSAs) are also coming soon. First and foremost, as of this week, DSAs are now available in Asia Pacific and Latin American markets, including: Indonesia, Malaysia, India, Philippines, Singapore, Thailand, Vietnam, Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Venezuela.

They now also support Exact auto-target URLs for your DSAs. This means that you can now use “URL equals” in addition to the existing “URL contains” to only focus your DSAs on the landing pages you want. And starting next week, DSAs will also be able to support subdomains for advertisers, meaning that you can now add not just top-level domains such as contoso.com, but also mysite.contoso.com.

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