Amazon Surpasses 10% of U.S. Digital Ad Market Share
https://www.wsj.comAmazon. com Inc.’s share of the U.S. digital ad market grew to 10.3% last year from 7.8% in 2019, according to a new report from research firm eMarketer.
The report predicts that Amazon will continue to inch up on market leaders Google, part of Alphabet Inc., and Facebook Inc., a sign brands are increasingly turning to the e-commerce giant to help them reach an expanding base of online shoppers.
Amazon’s U.S. ad revenue last year grew to $15.73 billion, up 52.5% from 2019, eMarketer estimates.
The company’s U.S. digital ad share is still small relative to Google and Facebook’s, which accounted for 28.9% and 25.2% of the business, respectively, in 2020, according to the report.
