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tuesday14 Jun 2022

Alphabet Reportedly Agrees To Let Outside Agencies Place Ads On Youtube

https://www.tubefilter.com

Alphabet has reportedly agreed to let non-subsidiary marketing services place ads on YouTube.

Alphabet’s ad practices have been the subject of a European Commission antitrust probe for the past year, with the investigation looking into how services including Google Ads and Google Ad Manager affect the digital marketing ecosystem.

Currently, the only way to place ads on YouTube is to get a Google Ads account, then buy space through Google’s Ad Manager or through another Google-owned ad-space-vending platform like AdX or AdSense.

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Alphabet Reportedly Agrees To Let Outside Agencies Place Ads On Youtube 1 - Paid Media News

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