Ads That Do Not Name the Product, Service, or Entity They Are Promoting Will Not Be Allowed in App Ads from 14 Jan 2021

In January 2021, Google will update the Editorial requirements policy for Unidentified business to clarify that app ads must disclose the app name and their download source in the creative and/or landing page. With this update, the following will not be allowed:

❌ Ads or destinations that do not name the product, service, or entity they are promoting

Examples: Not including a product or company name or display URL in the ad; animated ads that do not clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased); app ads that do not show the app name and download source in the creative and/or on the landing page.

The new policy will be in effect starting January 14th, 2021.