Ability to Compare Different Attribution Models Comes to Google Ads
https://support.google.comAttribution in Google Ads (previously known as Search attribution) gives you detailed information about the paths that lead people to convert for your business. Google is launching a bunch of new reports which can help you quickly understand how customers interact with your marketing throughout the purchase cycle, making it easy for you to take action in the areas that are driving results.
Starting today, available attribution reports in Google Ads include:
- Overview
- Top paths
- Path metrics
- Assisted conversions
- Model comparison – helps you compare your cost per conversion and return on ad spend for different attribution models, such as last click, rules-based, and data-driven attribution.
Attribution reports can be found in Google Ads by clicking the tools icon in the upper right. Then, under Measurement, select Attribution.
