A Bunch Of Google Ads Related Updates From Google Marketing Livestream 2021
https://support.google.comThe was quite a bit of things announced, here are some of the highlights:
- They are launching the next version of the Insights page in the coming months, which will include three new types of insights: demand forecasts, consumer interest themes, and audience insights.
- Performance Max is expanding to thousands of additional advertisers. Reach out to your account team or complete this form if you’re interested in joining the beta.
- Create more personalized and relevant responsive search ads at scale with ad customizers. These are now available globally.
- Reach and re-engage consumers with Customer Match. It’s now available for nearly all advertisers to help you deliver more tailored ads in a privacy-safe way.
- In addition to Search and Shopping, touchpoints from Display and YouTube ads will soon be included in all attribution models, including data-driven attribution.
- Connect your Google Merchant Center feed to showcase your top products in Video action campaigns. This will also become available for Discovery ads in the coming months.
- and more
