3 Changes Coming To Google Ads Audience Features

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts.

Changes include:

• Reuse audiences – Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.
• New terms – Google Ads is renaming some key terms in your audience report and throughout Google Ads.
• New audience reporting – Google is consolidating audience reporting into a new Audiences tab.