Saijo George

Curated by Saijo George

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thursday30 Sep 2021

Head of Marketing

  • Full Time
  • Anywhere

Website Lumina

Lumina takes a software-first approach to designing beautiful and delightful hardware products for remote teams, starting with the webcam. Instead of adding bigger lenses or fancy chips, we tap into consumer GPUs which have become insanely powerful, and add magic ✨ to improve video quality and the overall product experience.

  • $1M ARR and 500% ROAS in just 5 months
  • 1st production units in just 6 months
  • 20k mass production in 9 months
  • proprietary AI / vision engine across mac, win (and linux)

 

Founders:

Raymond Lei, CEO

Linkedin

Founded a 300+ person company

Grew to $100M+ USD in ARR

Bootstrapped with only $5000 USD

 

Mike Xia, CTO

Linkedin

MIT alum backed by YC and 500

Active angel investor in 20+ startups

Shipped $4M+ in hardware.

About Lumina

Lumina takes a software-first approach to designing beautiful and delightful hardware products for remote teams, starting with the webcam. Instead of adding bigger lenses or fancy chips, we tap into consumer GPUs which have become insanely powerful, and add magic ✨ to improve video quality and the overall product experience.

Check out some footage shot using the Lumina 🎥

Mission
Lumina is more than a camera. We are building the digital office of the future, think Nest for teams.

Our mission is to empower hybrid and remote work with magical hardware and software. We care deeply about design, UX, technical ingenuity, and have a high standard for the execution and quality of our work.

Role Description
Lumina is hiring a Head of Marketing to grow our direct-to-customer business. We’re looking to continue the momentum from our 10M+ NTD Indiegogo campaign and continue to $10 USD million in revenue by Q2 2022.

As the Head of Marketing, you will work with a cross-functional team to promote Lumina’s webcam product across various digital sales channels. This is an aggressive, fast-paced role reporting directly to the CEO.

Responsibilities:

  • Position our brand with clear, concise value propositions
  • Define consumer market segments and create go-to-market strategies for each
  • Create, manage, and promote our Amazon product listing
  • Execute on digital advertising through Facebook, YouTube, Google, Snapchat, Pinterest, and more
  • Build a world-class brand by collaborating with news outlets, influencers, and our wonderful customer community
  • Continually improve our website and eCommerce experience to maximize conversion rate and average order value
  • Collaborate with the product and engineering team
  • Hire, nurture, and grow our globally distributed marketing team

Qualifications

  • 5+ years experience in e-commerce
  • 5+ years experience in digital advertising on Facebook, Google, YouTube, etc.
  • 3+ years experience in Amazon
  • Experience developing a go-to-market strategy for a new product
  • Experience marketing to customers in the United States and around the world
  • Interest in working at an ambitious fast-growing startup
  • Excellent speaking and written English

Interested?
If you think any of the above positions sound like a good fit to you, please email your resume to hr@getlumina.com to and follow the below required format to help us stay organized.

  • Subject Line: [Apply] Position Name – Your Name
  • Please Include:
    • Links to / GitHub / Portfolios / Linkedin (whatever best showcases your work
    • How you came across Lumina / this position
    • What you are looking for in this new position/team
  • We’ll do our best to reach out within 48 hours, but as we experience high volumes of applicants it may take up to 7 working days for a response. Thanks!!

To apply for this job email your details to hr@getlumina.com


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