Saijo George

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wednesday19 May 2021

Senior SEO Specialist / Audience Strategist

Website 10up

We make a better web with finely crafted websites and tools for

10up is a fully distributed, global creative services agency; partnering with some of the biggest brands in the world. 

This role at 10up sits on our Audience and Revenue team. The official title we at 10up use is Senior Audience Growth Strategist. This role encompasses: 

Responsibilities: 

– Audit existing and in-development web properties against the most current SEO best practices and identify opportunities for improvements in either on-page or content-focused search rankings.

– Create clear reports for internal teams, clients, and prospects defining programs of action for improving organic search engine traffic.

– Define key metrics that align with client business goals, support and implement custom tracking using Google Analytics, Google Tag  Manager, and other analytics and business intelligence platforms.

– Support implementation of cross-platform data aggregation projects.

– Craft reports using aggregated data from multiple sources that help answer key user insights or business questions.

– Collaborate with UX designers and web strategists to provide thoughtful recommendations on measuring the results of implemented strategies including analytics set-up, custom events, audience segments, and conversion funnels.

– Establish benchmarks and scrutinize metrics to improve traffic, conversion rate, user experience, and client satisfaction.

-Prepare and present reports on site performance and analytics to clients.

– Help develop strategy and technical requirements to support SEO friendly development including: URL structure, Schema markup, and redirect strategy. 

 

Requirements

– Experience setting up and monitoring analytics platforms (especially Google Analytics), including custom dashboards, segments, events, and conversion paths.

– Experience working with tag managers (especially GTM).

– Experience managing multiple properties in Google Search Console and making meaningful recommendations based on feedback from search console.

– Experience using third-party platforms for evaluating site SEO and making sense of their results (especially Yoast, Moz, SEMrush and Ahrefs).

– Ability to quickly understand large sets of data and draw meaningful inferences (especially with tools like Google Analytics custom reports, Excel, Google Sheets and Google Data Studio).

– At least two years of experience in search engine optimization and analytics across multiple properties.

– Significant experience with Google Analytics or similar tools for understanding website usage patterns.

– Flexibility to implement a wide variety of strategic plans to improve client site performance.

– Grit to address complex configurations and challenges.

– Excellent verbal and written English communication skills, including the ability to communicate clearly with internal teams and clients about technical and non-technical matters.

– Broad understanding of online search market and familiarity with common concepts, tools, and terminology.

 

Nice to have: 

– WordPress experience.

– Ability to understand search engine optimization techniques and the impact of website code on site performance in search engines.

– Experience with marketing automation platforms like Eloqua, Marketo, and Salesforce.

– Experience with A/B and multivariate testing platforms including Optimizely and Google Optimize Pro.

– Agency or other experience working on projects for clients.

– Familiarity with MS Office, iWork, Google Docs, Teamwork.

– Portfolio showcasing search engine optimization numbers and/or analytics experience.

– Experience working in a distributed environment appreciated.

To apply for this job please visit jobs.lever.co.

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