We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.
I can see it in Austalia right now. Google will continue to provide search suggestions as you type, BUT it won’t load any search results until you select one of those suggestions or press enter.
Looks like the “I’m Feeling Lucky” button will be relevant again.
Conspiracy Theory Angle: Will this push more people to use voice search as opposed to typing a long query?They probably want to push more people on to voice search. Thoughts?
LinkedIn is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts. The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location. Website Demographics will be available for free to anyone using the company’s Campaign Manager.
This feature, which uses the same natural language processing technology available across Google products like Android and Search, is rolling out now and will become available in English to all Google Analytics users over the next few weeks.
Google is running a small-scale experiment which involves automatically playing videos in search query that brings up a video in the knowledge panel on the right side of the results. (a limited test, not everyone will see it).
Google is adding a personalised Facebook-style news feed to its homepage - Google.com 😱😱😱. It will display news stories, features, videos and music chosen on the basis of previous searches by the same user and also factor in what’s trending in your area and around the world.
Users will also be able to click a “follow” button on search results to add topics of interest to their feed. Not sure when this will start rolling out. More Info
Google has added a new developer document page on removing AMP content from search. I would imagine that with the bad press they have been getting from the developer community this was only a matter of time.
Google is getting into the vacation rental space by adding specific vacation rentals to their popular hotel search. When you do a hotel search for some locations, Google will add a prompt asking if you’d rather search for vacation rentals instead.
This seems to be available to all users but in a limited number of destinations. So Google could possibly be trialing, or simply doing a slow rollout. But it has the potential to shakeup vacation rentals, especially if searchers begin using Google hotel search for these types of listings rather than third party listing sites.
With the new Ad Manager tools, SMEs can import brand assets and libraries to aid in the creation of video ads for teams without in-house creatives. Fill this form to get started.
The Publisher tool theoretically levels the playing field, allowing brands to quickly and efficiently create Snap ads by importing their existing brand assets and trimming their horizontal videos for the vertical format.
Carefully curated by tl;dr Marketing - SEO News Roundup with Revue.
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