tl;dr Marketing #35 : salon 💇& spa bookings on Google SERP, New Website Testing Tool from Google & more

Hi 👋,Today we have a massive issue with a lot to cover. Some of the Top headlines are:Google Launches
tl;dr Marketing #35 : salon 💇& spa bookings on Google SERP, New Website Testing Tool from Google & more
Hi 👋,
Today we have a massive issue with a lot to cover. Some of the Top headlines are:
  • Google Launches Messaging Feature To US Based GMB Users
  • Google Adds “Menu” Tab to Restaurants’ Knowledge Panels
  • Microsoft launches Listings Manager tool for small businesses 
  • Remarket to your YouTube video viewers on Google SERP
  • Snapchat lets you add links
  • Your Facebook Messenger app is about to be filled with ads
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SEO
Starting today, you can book appointments at spas and salons across the U.S. on Google. It looks like they use Reserve With Google to integrate the booking feature by partnering with scheduling providers like Genbook, SalonRunner, WellnessLiving and others. 
Google Messaging Feature Live For All US Based Google My Business Users. This allows Google My Business businesses to go to their dashboard and turn on messaging. Once activated, a customer looking at your Google local panel or maps listing can click the “message” button to communicate with you via text messaging. More Info.
Bing’s Entity Search API lets you access the Bing knowledge graph which consists of real world entities like people, places, things and local businesses. For now, it’s limited to US entities only. FYI Google has a similar service but it requires authentication via an API key ( you can get a free one )
Bing shows a new search result snippet box named “popular content.”  below the site link and site search for a branded query. It comes up with a thumbnail and a link to the section on the site Bing thinks is popular.
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Looks like Google is testing a section in Local Knowledge Panel where they will show the other location for a given business. 
The European Commission fined Google  €2.42 billion for illegally favouring its own shopping service. 
Google must now end the conduct within 90 days or face penalty payments of up to 5% of the average daily worldwide turnover of Alphabet, Google’s parent company. ( Based on the company’s most recent financial report, that amounts to about $14m a day. )
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Perform a mobile website speed test with the Test My Site tool and receive recommendations for improving website performance across all devices. 
This tool can test your Mobile Website Speed, Performance and Usability and give you recommendations on how to fix them. It will also tell you the % of users who might leave your site if you don’t fix those issues, these can be great to get decision makers to sign off on SEO changes. 
Google My Business websites can overwrite your website URLs in Google local listing. When you publish your site using Google My Business websites you are asked if you want to use that URL in Search and Maps.  
Google seems to be rolling out “Menu” tab to restaurants’ knowledge panels, similar to the Rates Tab for HotelsThis is a good place to start with marking up you Menu
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If you have the correct markup for Video / Recipes the images for your content in Google Image search might start to show some rich data related to that content. 
eg: for Video the duration of the video, a button to launch the video, etc for Recipes you will see the serving size, ingredients, cooking time, etc 
Microsoft Listings, allows you to manage your business listings on Facebook, Google, Bing and Yelp and monitor online views and reviews. The new applications are now available through Microsoft’s Office 365 First Release program. More Info
The European Commission wants internet experts who can help it monitor Google’s search results. The winner of the €10 million contract will be responsible for monitoring whether Google stops breaching EU competition law and will assist the regulator in any potential appeal by the search giant.
Time to fire up Scrapebox, I Can Haz €10 million. 😏
PPC
Google is trying out a feature in Adwords that allows advertisers to automatically A/B headline test by creating a second ad with headlines in reverse order.
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You can now use YouTube video views and channel interactions to power remarketing lists in your search campaigns. More Info
A new version of AdWords Editor, with a refreshed design, is now available for all advertisers globally. New features include custom rules, faster account downloads and more. 
Keyword Planner will take over Campaign Planner’s role on July 26 and offer most of the same capabilities.
AdSense Native ads come in three categories: In-feed, In-article, and Matched content. 
  • In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. 
  •  In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. 
  • Available to publishers that meet the eligibility criteria, Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on site. 
Social Media
How to use Snapchat Paperclip links, Backdrops, and Voice Filters
Snapchat is breaking its long-standing “no links” rule today with paperclip (lets you attach a website to a Snap that friends can swipe up to open in Snapchat’s internal browser)  while also providing some novel new creative tools like Backdrops (lets you cut out an object from your Snap and put a colorful or artsy pattern behind it to make it stick out) and Voice Filters (let you remix the sound of voices in your Snaps)
All these features will be rolling out soon. 
Video for dynamic ads: Businesses can now upload product-level videos to showcase in their dynamic ads rather than only static images. Videos can be uploaded via the Facebook API or through the asset manager.
Overlays for dynamic ads: These overlays offer an option to include price, a percentage off as calculated from differences between sale and price, or the sale price and regular price strikethrough. They come in an array of shapes (circle, triangle, rectangle), fonts, text, background color, and placements — and are customizable even at the ad level.
Household audience (U.S only for now)allows brands to direct ads toward entire families or specific people within a household.
You can reply to stories with a photo or video. To reply with a photo or a video, tap the new camera button while you’re watching a story. You can use any creative tools in the camera, including face filters, stickers and Rewind.
Facebook said that it was testing advertising on its Messenger app globally as the world’s largest social media company looks to further monetise its popular chat service. Ads will be displayed on the home tab of the Messenger app.
Facebook confirmed that it is testing the addition of pages’ descriptions to their cover images. The feature is desktop-only, and the descriptions can be up to 100 characters.
Tips
It’s no secret that page speed is a Google ranking factor - when you look at your website’s performance waterfall chart using one of the page speed testing tools, you can see that when you get a site from a server with Connection: close, every resource is loaded over a new connection (the orange bar in the waterfall chart), which adds more time to your page load time.
While on a persistent connection, the server can send subsequent requests from that server over the same connection. This eliminates the need to connect again, thus saving time and loading the page much faster.
So persistent connection → fewer re-connections to server → faster page load → better SEO.
We have created a new tool that can help you easily check if your server supports persistent connection. Give it a go and let me know what you think. 
I hope you enjoyed the issue. As you can imagine it take a lot of time for me to create these weekly issues and I don’t get a lot of time to promote the newsletter.

I am hoping you all can help me with that by sharing tl;dr Marketing with your mates in the digital marketing industry or in any Facebook or Slack groups you are a part of. 🤜🤛

Thanks,
Saijo George
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tl;dr Marketing - SEO News Roundup
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Saijo George, PO Box 347, Mernda, Victoria - 3754, Australia.