tl;dr Marketing #34: Posts on Google & GMB Website Builder is live for everyone.

Hi 👋,In this issue, we look atPosts on Google is now live for everyoneGMB Website Builder released wo
tl;dr Marketing #34: Posts on Google & GMB Website Builder is live for everyone.
Hi 👋,
In this issue, we look at
  • Posts on Google is now live for everyone
  • GMB Website Builder released worldwide
  • Google Launches New Vehicle Ad Carousel in Mobile SERP
  • and more
We did not have an issue last week so in this issue, we will cover digital marketing news from the last 2 weeks.
Want to support this newsletter? Buy me ☕ or 🍺

SEO
Looks like another test for Hotel listings in the local knowledge panel, this time we have a full-width image carousel that you can swipe for more images and the price data in a ribbon on the top right. 
Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their brand query. Once you add it via GBM, the post is visible immediately. 
Check your Google My Business dashboard and click on Post to add your content. If you don’t see the option try requesting for access here. I did that a while back and I have the option in my GMB dashboard. 
According to Gary Illyes Google doesn’t care much about page speed anymore…unless it’s mobile page speed and they are reworking how they measure page speed for mobile and it will be a ranking signal with mobile first index.  
In the last issue, we saw this was released in India, it would appear this is now rolled out worldwide. To access it go to your Google My Business dashboard and click on Website from the sidebar. 
The website produced resides at business.site and while it creates a default URL (yourbusinessname.business.site here is a sample site) there is an option to easily change the default URL or to buy your own domain for the site directly from Google. More documentation available here
Gary Illyes at SMX Advanced repeated the promise that voice search data will one day be coming to webmasters probably via Google Search Console’s Search Analytics report. There is no ETA on this yet. 
This is great news for webmasters especially with the rise of PSA (Personal Search Assistants). 
In a recent Google Webmaster Central office hours hangout John Mueller mentioned that if you plan to migrate from m. sites to a responsive site it is better to do it now. This migration will take longer to process after the mobile first index is launched. 
We did see that Google was gearing up to launch this a few months ago. Now it’s official. I can’t replicate it in AU just yet, but it should be launching here soon.
To get your job listings into the SERPs you will have to:
  1. Mark up your job listings with Job Posting structured data.
  2. Submit a sitemap (or an RSS or Atom feed) with a <lastmod> date for each listing.
If you have more than 100,000 job postings or more than 10,000 changes per day, you can express interest to use the High Change Rate feature. 
We saw this a few weeks ago and it would appear this is rolling out for all users now, I was able to replicate this in AU on mobile.
Bloomberg reported the change in Google’s removal policies, which adds a single line that reads:
Confidential, personal medical records of private people
Previously, Google had only removed web pages with identifying financial information, such as credit card numbers, and with content that violates copyright laws. 
PPC
Google AdWords is testing a new dramatic style of AdWords ads on mobile, and these are a new image carousel style that are extremely eyecatching within the automotive vertical.  They feature a large image carousel, sitelinks and the ad title and URL.
Google is making a change to its advertising practices that will affect millions of Gmail users around the globe. Starting later this year, the company will stop reading your emails to refine its ads.
Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new Share of Voice metrics. There are six new metrics available in this report. 
Social Media
Instagram introduced the ability to share live video replays to Instagram Stories for 24 hours with a new Share button found at the bottom of the screen once a broadcast ends. 
General
Amazon’s cloud computing division has been working on a translation service that developers could use to make their websites and apps available in multiple languages.
Google is facing a more than €1 billion antitrust fine from the European Commission for allegedly abusing its dominant position in the search engine market, according to media reports.
I hope you enjoyed the issue. As you can imagine it take a lot of time for me to create these weekly issues and I don’t get a lot of time to promote the newsletter.

I am hoping you all can help me with that by sharing tl;dr Marketing with your mates in the digital marketing industry or in any Facebook or Slack groups you are a part of. 🤜🤛

Thanks,
Saijo George
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Saijo George, PO Box 347, Mernda, Victoria - 3754, Australia.