Snapchat is debuting a handful of new products: World Lenses, Audience Lenses, and Smart Geofilters for advertisers.
The World Lenses will be available in all markets where Lenses are sold, including the U.S., U.K., France, Germany, Canada, Australia, and elsewhere.
Audience Lenses let advertisers buy a guaranteed number of Lens impressions for a specific audience. This includes those that are targeted by demographics like age and gender. This also allow advertisers to buy regionally targeted Lenses.