tl;dr Marketing #29: Events snippet in mobile SERP 🇺🇸 only, some great new features in AdWords.

Hi folks,In this week's issue, we look at the new Events snippet in mobile SERP, the introduction of 
tl;dr Marketing #29: Events snippet in mobile SERP 🇺🇸 only, some great new features in AdWords.
Hi folks,
In this week’s issue, we look at the new Events snippet in mobile SERP, the introduction of historical Quality Score data in AdWords, the new keyword bidding suggestions for ad position in AdWords and more. 
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SEO
It’s limited to USA for now and will only work on Mobile SEPR. You can search for events to get a clear summary of activities that may be of interest. 
With a single tap, you’ll see at-a-glance details about various options, like the event title, date and time, and location. You can tap “more events” to see additional options.You can also look up events over different time periods, simply tap on filters like “today”, “tomorrow”, “next week” and more. 
You can implement it using this markup.
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A few people have been seeing this UI where instead of the blue Title and green links all the content is in black font colour. Thanks: Luke Chaffey
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Google has seemingly dropped the regular organic result from a page that has already been shown as the featured snippet for the query. Now, the featured snippet is the only result for a page for the particular query. 
It would appear the regular organic result is dropped for featured snippet results in Google.com, Google.ca but not Google.co.uk or Google.com.au.
Clicking on a result will take the searcher to a knowledge panel for the individual hotel.
Google has been working with Europe’s Right to Be Forgotten Laws and are looking into 2 major changes: 
  • Should it be absolute — requiring automatic delisting — when the underlying content in dispute involves sensitive personal data. Right now it’s a case-by-case assessment of the right to individual privacy vs. the public’s interest in having access to information via search engines.
  • Where does the right to be forgotten apply? Should Europe’s right to be forgotten reach beyond the borders of Europe, whether delisting of links should also happen in other countries.
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PPC
It would appear Google might be auto expanding Ads in Maps result pages. I would imagine this would give them a significantly higher chance of being noticed by users.
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Google has added a bunch of new changes to Quality Score reporting in AdWords. 
  • New status columns for Quality Score like Ad Relevance, Landing Page Experience, Expected CTR. 
  • Historical Quality Score for all of your keywords to understand how they’ve changed over time.

Many users around the globe are noticing a new keyword bidding interface in the AdWords UI today. Clicking to update the Max CPC on a keyword brings up a new look with suggestions tailored to the specific keyword. The new feature shows suggested bids for various ad positions.
In June 2017, AdWords will begin gradually altering the specifics of the Enhanced CPC bidding strategy. Currently, the strategy does not increase bids by more than 30% after bid modifiers are applied. Starting in June, this bid cap will be eliminated over time in order to get more clicks that are likely to convert. 
The strategy will still respect your manual bids by trying to keep the average CPC below the max you set, which is done in the CpcBid.
After July 31st, Bing Ads customers will only be able to create and edit EXTAs, but it is important to note that all your existing standard text ads will continue to serve alongside expanded text ads for the foreseeable future.
Some people noticed that some of their PLA were disapproved on May 9th, 2017. Google’s Merchant Center started reporting errors with their image crawlers stating “Unexpected image processing error.” 
Google is making two changes that will give publishers more transparency about how Google responds to policy violations.

  • Policy actions at the page level: Historically, for most policy violations, Google removes all ads from a publisher’s site. As they roll out page-level policy action as the new default for content violations, they will be able to stop showing ads on select pages. 
  • Policy Center: is a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.

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Social Media
Today Instagram Stories copies another one of Snapchat’s feature, this time it’s the augmented reality selfie filters. Face filters and three more features (Rewind, hashtag sticker, eraser brush) roll out to all users today via an iOS and Android app update.
Snapchat is debuting a handful of new products: World Lenses, Audience Lenses, and Smart Geofilters for advertisers. 

The World Lenses will be available in all markets where Lenses are sold, including the U.S., U.K., France, Germany, Canada, Australia, and elsewhere.
Audience Lenses let advertisers buy a guaranteed number of Lens impressions for a specific audience. This includes those that are targeted by demographics like age and gender. This also allow advertisers to buy regionally targeted Lenses. 
Tips
Did you know that adding a trailing slash improved site speed by .6 to 1 second, it was mentioned in a presentation by Angie Schottmuller. You can find the discussion about this here. While I think it’s a good practice to add a trailing slash to non-files URLs, I am not convinced it will improve site speed by .6 to 1 second in most cases. What are your thoughts on it? 
psst: I was hope that if you all like the issue you might consider sharing it with your mates in the digital marketing industry or in any Facebook or Slack groups you are a part of. 🤜🤛
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Saijo George, PO Box 347, Mernda, Victoria - 3754, Australia.