tl;dr Marketing #28: new filters in Image search on đŸ“±, Snapchat's new self-serve ad manager

Hi folks,Welcome to issue number #28 of tl;dr Marketing. Some of the news we will be covering this we
tl;dr Marketing #28: new filters in Image search on đŸ“±, Snapchat's new self-serve ad manager
Hi folks,
Welcome to issue number #28 of tl;dr Marketing. Some of the news we will be covering this week includes : 
Google’s new test for Hotel Listings in the SERP, new filters in Image search on mobile, 3 Pack Ads Carousel in Local search, Snapchat’s new self-serve ad manager and much more.

SEO
Google has pushed out new image filters for mobile SERP. Filters include Latest, Gif, Clipart, Colours selection and Labelled for Reuse. H/T Paul Schreiner.
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Google is testing a completely new way to present hotel reviews. Reviews with this test seems to be classified into Rooms, Location, Services and also by traveller type: couples, solo traveller, etc 
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Apple yesterday updated its App Analytics service for mobile app developers on iTunes Connect, which will now offer more detail on how users found an app – whether through browsing or searching the App Store, or if they were referred by way of another app or a website.
With Google Instant Apps developers will be able to reach a wider audience as users organically share links to their friends and family.
With the release of Google Play Store v7.8.15, Instant Apps may start to see a wider release. In an APK teardown of this release, developers have discovered new strings and an Activity that will allow users to opt in to Instant Apps.
PPC
It looks like Google is using a new design for Home Service Ads. Instead of the old vertically stacked ad the new layout shows the 3 cards horizontally stacked. via Joe Goldstein.
Google is testing a new messaging feature in their Home Service ads. When doing a search for a business query that triggers the Home Services ad block, there is a new messaging icon, allowing potential customers to message the business.
FB is releasing a new Excel 2016 add-in designed to simplify data exports and campaign reporting. Starting today, Facebook Ads Manager for Excel (FAME) will allow advertisers to quickly run a single report to download data from multiple ad accounts.
It looks like Google is testing a new version of the Local Pack ads where you have up to 3 ads that you can swipe through in a Carousel Pack. 
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Similar audiences uses these search trends to help you find people who are looking for the same things as your existing customers, even if they’re not on your remarketing lists. It’s now available for search and shopping ads. 
They are also introducing Customer Match for PLA. 

Starting May 2, 2017 Google will no longer disallow 300x250 ad unit from being placed above the fold on mobile web pages. From an SEO point of view, they have had algo updates against these sort of practices. 
Social Media
Facebook is rolling out a new feature called “Latest Conversations” in its search results that will show the most recent public posts about timely topics that a lot of people across its network are discussing. The unit gives you a wider view of what people are saying about a news story or other subject by exposing you to sentiments being expressed outside your social circle.
Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today it’s launching its new self-serve ad manager for buying video Snap Ads.  It will roll out in June to everyone in the U.S., U.K., Canada, France, Germany, Australia and more. Signup here. You can use some of these video editors to start building video ads. 
Until now, users could could only browse, Like, follow, search, and see notifications on the stripped-down mobile web site and desktop site. There’s still no posting from the desktop site.
Tips
If you want to generate a bunch of Q/A style keywords around a topic AnswerThePublic is a great choice. One major limitation of the tool is that, it does not give you keyword volumes around those topics. But if you use this chrome plugin called keywords everywhere you can inject the keyword volume data in to the results page on AnswerThePublic !!
If you want more Keyword Tools check out this list. 
psst: I was hope that if you all like the issue you might consider sharing it with your mates in the digital marketing industry or in any Facebook or Slack groups you are a part of. đŸ€œđŸ€›
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Saijo George, PO Box 347, Mernda, Victoria - 3754, Australia.